Consider that, in addition to a person, software may be reading your resume. Many companies now place your resume through an SEO-like process, allowing software to find all the resumes with particular words mentioned a particular number of times. In our industry, that can be tough! Creative people like to use different words to express the same thought, showing their creativity, unique writing style, and extensive vocabulary. Now it’s a balancing act! If you are applying for a position at a company that peruses resumes in this way, adjust your resume. When it applies, repeat the words in the job description throughout your resume. Be sure to list special software programs.