To Pinterest or Not to Pinterest

When Pinterest first came out I referred to it as P Interest. Yep. Letter P. Interest. I wonder how many of my peers had a good laugh on my account before someone finally told me that’s NOT how you say it! There’s no doubt that by now you know how to pronounce this widely used social media venue. But do you use it? And should you? In this time of being spread too thin as well as trying to manage too many social media venues, it’s a big decision.

Should you use Pinterest for your work? It depends.

1 – Does your target audience use Pinterest? How often do they visit their Pinterest accounts? If it’s minimal, don’t waste your time. You have enough to do.

2 – Does your work have a visual element? If it doesn’t, could it? Infographics are excellent ways to educate and communicate information and are frequently pinned items.

3 – Do you have time to manage a Pinterest account? One major mistake many people make is to spread themselves too thin when it comes to social media. If you can’t keep it up, don’t start. Or call BuzzCo for one of our Pinterest experts to manage your account for you.

If you choose to start a Pinterest account, check out — for instructions on how to set up your account and how to convert a personal account to a business account.

Pinterest can be a great way to reach your target audience and share your work in a graphic way. Just be sure you have time to manage your account. And that you pronounce it right.


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